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Rome, January 16th 2012

Neomobile Group starts the new year announcing today the launch of a new corporate identity, which mirrors its actual strategic positioning and business evolution.
2011 has been filled with success for the Italian Company, grown to become one of the global leaders in the mobile commerce market, and recording a +50% growth vs. 2010 turnover.
Neomobile is a global pure play Mobile Commerce company, running mobile businesses in 70 geographies from 12 offices around the world.
The Mobile Commerce market is forecasted to reach $600 bln in 2015 and is one of the fastest growing industries in the digital world.
The new corporate brand preserves the original color pattern, red and grey, but with a new graphics and a new pay-off: “Neomobile - The mobile commerce company” is integrated in a unique graphic logo.
Along with the new Corporate Logo, Neomobile announced today its new Vision and Mission statement:

We believe in and work for a world of infinite Mobile experiences, small enough to fit in the palm of the hand, where people’s dreams are just a touch away

We create the place where people land, the place where people have fun, the place where people buy: the Mobile Commerce place

The new Corporate Identity is presented in this video, click the link below to watch it:


The visual identity will be rolled out internationally starting from today through a Communication Path which will comprise additional milestones over the next months.
“2011 has been the best of our 5 years of history, a year of achievements and growth but also a year of change” says Gianluca D’Agostino, Neomobile CEO. “We started the year with the Onebip acquisition, which
added strength to our offer to Web Merchants in 70 markets. Then we finalised the acquisition of the Turkish group UCT to become a key player in one of the highest potential m-commerce geographies.
During the year we achieved leadership in France and Mexico and we rolled out our services in India and Colombia. The year was concluded with the investment in Pantea, our technology and commercial partner for NeoPowerAd in Italy and abroad. We look very positively to 2012, with ambitious goals, confident in our great team to achieve them again.”


About Neomobile Group

Neomobile is the global Mobile Commerce Group at the center of the new mobile ecosystem.
Established in February 2007, today Neomobile is a global leader in Mobile Entertainment in 8 markets, in Europe, LatAm and India, with an offer portfolio able to serve and meet the demand of users whatever is their access device: from feature phones to smartphones, from PCs to tablets.
The Group is also a leader in Mobile Payment in 70 markets, where the company offers to web and mobile merchants its Onebip solution suite and its mobile advertising know-how.
Neomobile has been awarded by the AAMS license and through Casino Planet launched its services in 2011, becoming the first Mobile Casino suite in Italy.
Neomobile is headquartered in Rome and has offices in London, Paris, Milan, Madrid, Istanbul, Belgrade, Reus, Mumbai, San Francisco, Mexico City and Sao Paulo.
The main shareholders are the Private Equity Funds BlueGem LP and MPVenture along with the Management.
Neomobile is an active member of MEF, MMA, the Italian AssoCSP, the Spanish AESAM and the French Geste.


Download the PR in pdf